Restaurant group

News Cafe — group-wide guest WiFi and review capture

A multi-location restaurant group needed one guest WiFi experience across all their sites — same look, same opt-in flow, same data destination — while still letting each venue manage promotions locally.

Challenge

Every News Cafe site previously ran its own WiFi setup — different splash pages, different data capture, often none at all. Guest data was fragmented, reporting was impossible, and the brand experience varied from crisp to chaotic depending on the venue.

Solution

• Unified captive portal design — News Cafe branding, consistent legal copy, consistent data capture fields.
• Per-site backend with local manager access, rolling up into group-level reporting.
• All opt-in guest data flows into the group's central CRM for newsletter and campaign use.
• Post-meal review prompt that routes 5-star diners to the specific venue's Google Business Profile — individual locations benefit from each review.
• Fair-use time and bandwidth limits to keep connections brisk during peak service.

The result

A single source of guest data. A consistent brand moment across all venues. A steady rise in Google review volume at the location level. And a marketing team that can finally run campaigns knowing who they're talking to.