Café chain

Seattle Coffee Co — café WiFi that works on brand and at scale

A nationwide café brand needed a single WiFi experience across every store, with minimal friction for customers and a reliable data feed for the marketing team.

Challenge

Coffee shops rely on being the spot to sit and work. WiFi is table stakes. But asking customers to type an email and tick boxes on a portal adds friction — and friction costs opt-ins.

Solution

• One-tap social login with Google or Facebook — no typing, no forms. Customer connected in seconds, opt-in data flowing to the group CRM.
• Per-store splash variants so regional promotions and new-store openings can be called out locally without central redeploys.
• Dwell-time analytics per store — useful for property teams deciding where to invest in seating or layout changes.
• POPIA-compliant consent baked into the social login flow.

The result

Customers get on WiFi in under five seconds. The brand holds steady across stores. And the marketing team gets a living, breathing feed of loyal customer data instead of dusty sign-up cards.